Unlike some other travel writers and air travel commentators, I’m still a big fan of airline alliances. Those are the large, multi-airline, varying degrees of cooperation, groupings of airlines, promising “seamless travel”, “earn and redeem across our network”, “global recognition”, and other buzzwordy come-ons that often fall short. But not always. Of the three big alliances, oneworld, Skyteam, and Star Alliance, the latter, Star, is my favorite. Not only nor even primarily because it is the biggest, not because it’s the oldest, but because it is by far the most integrated. They come closer to delivering more of those cloudy benefits than do the other two, in my experience as a traveler and in what I read as an analyst of the travel scene. They are definitely doing so with this move.
Star’s “Move Under One Roof” initiative – something they all talk about, but *A (as it’s often abbreviated on sites such as Flyertalk) is doing so much more with it. This initiative in London, at London’s premier international airport, Heathrow, really outdoes everybody. Read the story from Future Travel Experience, watch the video in that link, and then read on here. Continue reading